Giti Tire
Automotive · Global · Retainer Client
The Brief
Giti Tire builds high-performance tires engineered to the same standards as the category’s biggest names — but without the decades of brand recognition that makes those names default choices. In a category where most consumers buy on reputation rather than research, Giti had a product story worth telling and no one stopping to listen. The job was to change that — not by shouting louder, but by being more creative, more unexpected, and more memorable than anyone expected a tire brand to be.
The Idea
A dry category needs an unexpected creative voice. We leaned into humour, sharp visuals, and storytelling formats that had nothing to do with how tire brands typically show up online. The goal was simple — make people stop, make them engage, and make them remember a name they’d previously scrolled past without a second thought.
