Catchy Taglines: Using Your Brand’s Battle Cry To Establish Brand Recall

Before the hype of memes and quoting movie lines, slogans and tag lines are one of the most effective way of marketing your brand outside the traditional above the line advertising. Even until now, creating catchphrases and associating it to brands is still a strong foundation of building an impact to your audience. If you […]

Instagram Marketing: How to promote like a beauty brand

Many brands are already jumping into the Instagram craze. Why not? Instagram has over 800 million monthly users (which is, by the way more than Twitter), and companies wouldn’t really miss the chance of reaching a wider, more interactive market. But if you will come to think of it, what does it really take to […]

Can You Implant Ideas In Your Customers’ Minds?

Have you watched “Inception” (you know, the movie about a dream within a dream and shooting and Leonardo DiCaprio)?   If you have, then you probably have an idea what it means to “implant” an idea into a host – and it involves a lot of espionage, planning, and a big chance of going into limbo […]

Focus On Topics, Not Keywords

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are encountering what seems to be the biggest problem with writing online: keywords.   Since keywords are an important part of Search Engine Optimization (SEO) and are the foundation of any SEO strategy, […]

Is Grammar Still Important?

In this time where being the first is the most important aspect in attaining success in business, it’s no doubt that there are instances when we overlook another factor that can greatly affect our online image in a tremendous way – quality.   The digital age made us neglect the importance of writing properly. With […]