Misinformation On The Internet: How Bad Is It?

Ever since the smartphone revolution and the rise of social media as the new marketplace of ideas, access to all kinds of information has never been easier. In fact, A PEW study reveals that “14% of social network site users, or 6% of adults, have raised money for or drawn attention to a health‐related issue […]

How To Appear On People’s FB Newsfeed

Facebook newsfeed. The new generation’s newspaper.   When Facebook first introduced the newsfeed, almost anyone can be reached with a single post published on your Facebook timeline – All you need is to ask people to share your content, like your page, then “BAM!” you grow your reach organically.   At least, that’s how it […]

When Is The Best Time To Post On Social Media?

A lot of viral content originates from social media. That shouldn’t come as a big surprise, though, since there are over 2 billion eyeballs on social media just waiting to find some precious and juicy content they could share.   With such content-hungry audiences, you might be wondering “why hasn’t my juicy and super shareable […]

5 Tips To Make Entertaining Facebook Videos

Everyone loves entertainment.   Whether it’s reading the cutest love novel or watching the latest Marvel movie in the cinema, entertainment is part of a person’s daily routine. And with social media easily accessible from virtually anywhere (thank you smartphones!) everyone’s thirst for good entertainment is at an all-time high.     Pop quiz: what […]

3 Social Media Metrics You Don’t Need To Care About

Twitter, Facebook, Instagram – for digital marketers, these are the social media havens they need to capture, whether by hook or by crook.   But social media is still a fairly new platform, and marketers are still trying to figure out how to best measure the performance of their social media campaigns. And with all […]