How to Get Google Certification in Singapore

These days, businesses that are all concerned with digital marketing are almost always looking for individuals that are armed to the teeth with experience and with certifications.   Getting a Google certification is easy. (Except of course for the test itself in which you will need to really study for.)   Here’s what it’ll take […]

8 Pro Tips: Google AdWords Certification Training

  Becoming an AdWords certified professional can open many doors for you in the digital marketing industry as many businesses continue to avail of Google’s pay-per-click (PPC) platform. It’s one of the greatest attainments a PPC specialist could have—one that is worthy of being added on the resume or curriculum vitae. It adds value to […]

Google Adwords ‘Top vs. Side’ Ad Performance Segmentation

Not long ago, Google Chief Economist, Hal Varian, mentioned a new Google Adwords feature “Top vs. Side” Ad Performance Segmentation. This feature allows you to understand the difference in performance when your Adwords ads appears in #1 above the search results and when your ads appears on #1 on the side.   Results shows that […]