Why neglecting Your SEO Can Damage Your Business

So, you’ve successfully optimised your website and ranked on the first page of search engines – great! Your Search Engine Optimization (SEO) has paid off and your online business is well on its way to success.   At this point, you might be thinking “well, time to say goodbye to all those HTML coding, keyword […]

Design Inspiration: A web design showcase to unclog your creative block

Keeping up with the latest of digital marketing doesn’t end with search engine optimization, creating content, and building links. Another factor that impacts the ranking is the web design. It may not directly create a negative effect if your web layout is bad but it affects the user engagement and their dwell time. Curating your […]

Changing the game: How creative content drives traffic

  Back in the early days of search engine optimization (SEO), the ranking factors were completely different. It was all about building links and maximizing keywords. Most SEO professionals back then use tactics that are now considered to be a black hat SEO. As the years passed, SEO has become much more advanced. The focus […]

How Studying SEO Is Like Jedi Training

A long time ago… on search engines far far away…   One thing I noticed when watching the new Star Wars film is that Jedi training is the perfect analogy for learning Search Engine Optimization. SEO, much like becoming a Jedi, is not a skill you can master overnight. It requires a lot of time […]

Difference Between SEO and SEM and How They Work Great Together

If you are marketing your business online, you surely have encountered the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Some businesses might want to go just for one of these, but that would beat the purpose of building your brand for the long term. SEO and SEM essentially work hand in hand […]