Information Search War: Social Media Vs. Google

Back in the day where all the information and news were all still published in these things called “paper”, there was a lot of competition between all those little news and publishing companies.   Now, all these information and news, though we’re all not too aware of it, is being fought over by only 2 […]

3 Social Media Metrics You Don’t Need To Care About

Twitter, Facebook, Instagram – for digital marketers, these are the social media havens they need to capture, whether by hook or by crook.   But social media is still a fairly new platform, and marketers are still trying to figure out how to best measure the performance of their social media campaigns. And with all […]

UGC: How To Get Your Followers Engaged

Marketing has gone a long way since the time of print media. And in this age of digital marketing, the power to influence consumers and the market no longer belong to brand managers and brand makers — it now belongs to the consumers themselves.   Before social media and the internet, consumers are only able […]

Survival Guide On Handling Social Media (For Brand Management)

Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from social media management of your personal profile.   Sure, […]

The Ridiculous Side Of Having Competitors

People are capable of doing really extreme things. Some of which can be really scary and unbelievable, while some are so odd it’s completely ridiculous. After finishing the whole Evil Genius series in one go the night before, it reminded me of the extreme lengths some of my older competitors did to try and bring […]