#Wakandaforever: How Black Panther Won The Internet

Months before Marvel’s Black Panther movie opened in cinemas last February, it had already garnered a huge following on the internet making it one of the most anticipated Marvel films. Ever.   In a time where racial issues are flooding the internet and the international news, it’s amazing how Marvel was able to market Black […]

Why Video Content Dominate Social Media?

Did you watch the latest viral video circulating on Facebook? Did you see the latest video post of your favourite celebrity on their Instagram profile?   There’s no denying that social media is being dominated by videos. And it doesn’t look like it’s going to slow down any time soon.     According to bluffer, […]

Don’t Hate!: Why Funny Social Media Content Gets Lots Of Shares

Funny posts are very common on social media. If you’re a frequent user of social media, you probably see more than one funny post a day – and chances are, you’ve shared one or two of those posts without much thought.   But what do you think urged you to take action over a funny […]

How Emotional Marketing Can Get You Loyal Customers

Have you ever watched a movie or series and cried after? Have you laughed so hard that you cried after reading a joke your friend shared with you online?   If you have been in these situations before, it would be easy for you to understand emotional marketing and why it’s such a powerful tool, […]

Twitter or Facebook: How Social Media Drives Website Traffic

Nowadays, almost everyone is on social media. Whether it’s your childhood friend, college dorm mate you’ve lost touch of, or your celebrity crush — you’re bound to find them after a quick search on social media.   It’s no denying that social media is a powerful tool that makes it easy to bring people close […]