Private Hospitals & Medical Clinics (PHMC) Advertisement Regulations In Singapore

Introduction It is an undeniable fact that advertising and digital marketing are key elements when it comes to business proliferation and driving conversions. However, when it comes to advertising their services, medical practitioners face more challenges than others. The PHMC Advertisement Regulation Guideline governs how healthcare institutes (HCIs) can or cannot market their services, whether […]

YouTube Image Sizes for 2022: A Guide for Marketers

Besides Facebook, YouTube is the next most well-known and used social media platform in the world. With over 2.29 billion monthly active users, there is no doubt that YouTube is also the best for social media marketing campaigns.    Many brands are starting to realise that, and most of them have already added YouTube videos […]

All About Instagram Reels: Everything You Need To Know

In August 2020,  Instagram released a new feature called Reels. Initially, it was only available in the United States and 50 other countries, but now all Instagram users in Singapore can use Reels since October 27, 2021.    Nevertheless, this brand-new feature is Instagram’s answer to TikTok, another leading social media app that has been […]

The POEM Framework: How To Optimise Your Marketing Strategies?

The POEM framework is a business methodology that you can use to develop your digital marketing strategies. There are three parts of the POEM framework: paid, owned, and earned media, all of which will affect every aspect of your digital marketing campaign.

Instagram Image Sizes for 2022: A Guide for Marketers

Instagram has come a long way, from a 1:1 aspect ratio—aka the traditional square to several different ways to post, such as Stories, Reels, and more. And these options made Instagram more popular as one of the most photo-sharing social networks among users and social media marketing platforms for businesses.    However, the image sizes […]