Know Your Enemy: Why Stalking Your Competitors Is A Good Thing

Let’s start this blog with a little hypothetical scenario. (Yes, this is a hypothetical situation.)   Your rankings are going down, your content is always insufficient, and your conversions aren’t enough to keep the business going. So, you find yourself sitting in a conference room, conducting your brainstorming session, and conceptualizing ideas for your company’s […]

Is Grammar Still Important?

In this time where being the first is the most important aspect in attaining success in business, it’s no doubt that there are instances when we overlook another factor that can greatly affect our online image in a tremendous way – quality.   The digital age made us neglect the importance of writing properly. With […]

Mobile-First Index: The undying relationship of mobile and SEO

It’s no big news that the world of search has become more inclined to the mobile revolution. Since many users are more active in using their mobile devices in navigating their everyday needs, it’s no surprise that search engines like Google are developing their algorithms to be more mobile-friendly. And as if the changes in […]

Social Media Trolls 101: 5Ws and 1H

Whether we like it or not, the world of social media is no different than a dark forest – a lot of different creatures are lurking around, but not all of them are your friends. Same as in your social media account, your page likers and followers are not always your avid fans. Some of […]

“Sleep on it”: The secret to effective conceptualisation

Have you been in a scenario where a really great concept suddenly pops in your mind but you weren’t sure if that’s really great? Usually, we list down various concepts or ideas and rule out the best option before we come up with a decision. It’s called the process of elimination. Although this process have […]