Inside the Role of an Account Manager in a Marketing Agency: Skills, Salary & Career Path
When you think of a marketing agency, roles like creative designers, content strategists, and digital advertisers probably come to mind. But behind every successful project is an account manager—the unsung backbone ensuring everything runs smoothly. From managing clients to overseeing campaigns, the role of an account manager in a marketing agency is critical to […]
Mastering Google Trends: A Marketer’s Secret Weapon
The world of digital marketing moves fast, with trends emerging, consumer behaviour shifting, and search habits evolving overnight. To stay ahead, marketers need more than just intuition; they need real-time data. This is where Google Trends comes in—a powerful tool that provides insights into what people are searching for, when, and where. By leveraging […]
Deepseek AI: The Next Big Chatbot? Everything You Need to Know
For the past 2 years, AI conversational models, such as ChatGPT and Perplexity AI– has transformed the way we search for information and setting the gold standard for natural language processing and business applications. Its widespread adoption has made it the go-to tool for marketers and businesses looking to leverage AI for customer interactions, […]
What is Xiaohongshu (RedNote, XHS)? A Complete Guide to China’s Hottest Social Media App
If you’re in the world of social media marketing, you’ve probably heard of Xiaohongshu—or maybe by its international name, RedNote. Often dubbed “China’s Instagram-Pinterest hybrid,” this app is gaining attention for its combination of lifestyle content and e-commerce, creating new opportunities for users and brands alike. With over 300 million users and a […]
Mark The Dates: Social Media Calendar 2025
As we step into the realm of 2024, social media continues to evolve, reshaping communication, information consumption, and business practices. Delving beyond a mere posting schedule, a Social Media Calendar serves as a strategic roadmap, synchronising digital messaging with local and global events. This article emphasises the importance of staying informed about key dates for effective planning.
