What is Electronic Direct Mailer (EDM) in Marketing?
Email remains one of the most powerful tools for direct communication with customers, offering a low-cost solution that often delivers one of the highest returns on investment (ROI) in marketing. In fact, 44% of marketers consider email to be their most effective marketing channel, surpassing all other platforms. However, with inboxes overflowing and attention […]
Top Digital Marketing Trends to Watch in 2025 (SEO, Ads, Social Media)
With breakthroughs in technology and shifting consumer expectations, digital marketing is set to reach new heights in 2025. From increasingly advanced AI tools to innovations in social media and advertising, businesses must adapt or risk falling behind. Let’s explore the top digital marketing trends, specifically in SEO, PPC advertising, and social media, and how […]
E-Commerce Statistics in Singapore 2025
The e-commerce industry in Singapore and the world is expected to grow in the next few years. It is expected to reach trillions of dollars in total sales with countries in the Asia-Pacific being the fastest-growing market. And due to the increasing number of people with smartphones, mobile e-commerce will soar high in 2023. Meanwhile, in Singapore, the Millennials are the top online shoppers. Groceries and clothing remain the top items Singaporeans purchase online.
Productivity Solutions Grant (PSG) Singapore: All You Need to Know
The PSG (Productivity Solutions Grant) is a government initiative developed to encourage digitalisation and adoption of IT solutions to enhance business processes. Understanding and applying for government grants can be a challenging procedure with the amount of information and steps involved. As such, this article serves as a comprehensive guide encompassing everything you need to […]
LinkedIn Image Sizes: A Guide For Marketers
LinkedIn is a powerful social media platform where companies and businesses can connect and strengthen professional relationships with individuals and other organisations. It is a must for many companies to establish a LinkedIn company profile. Images play a crucial role in company profile layout. This 2023 the recommended dimension for the company logo are 300 X 300 PIXELS; the cover photo is 1128 X 191 PIXELS, the shared link post is 1200 x 627 PIXELS, the square post image is 1200 x 1200, portrait post image is 1080 x 1350 PIXELS; the landscape post image is 1200 x 627 PIXELS, sponsored ad content is 1200 X 627 PIXELS; the message ad is 300 X 250 PIXELS; the carousel image ad is 1080 x 1080 PIXELS, and the event ad is 1200 X 300 PIXELS.
