Truth and Fiction: Why Bandersnatch (2019) Became Popular

WARNING: this article contains spoilers to the film. Read at your own discretion.   Black Mirror’s new stand-alone film called Bandersnatch (2019) takes storytelling to a whole new level. It is about a 1980s young game programmer named, Stefan Butler who sets out on creating a choose-your-own-adventure game, adapting it from a book by the same […]

9 Facebook Resolutions to Make in 2019

As we near the end of 2018, it’s high time for your brand to start reconsidering it’s Facebook marketing strategies for the new year.   Having over two billion active users, every type of audience is present on Facebook; and what’s interesting is that the social media platform is finding more ways brands can engage […]

Why Brands Should Pay Attention to Podcasting?

Podcasting has always been considered a less conventional form of marketing. But, in recent years, it’s been developing across the world, with the US witnessing the largest increase in the number of podcast listeners in the past.   A recent study by Edison Research shows that about 42 million Americans use podcast weekly, with 58% of […]

Content Marketing: Tips On Creating Live Social Media Videos

There is no doubt that brands have completely embraced the use of videos in social media as part of their marketing tool. Why wouldn’t they when a huge chunk of your target market is hooked on their mobile phones almost every day? And with a great chance of building a high publicity, every company would […]

Not The First: Why Is It Okay To Be Number Two?

If there’s one thing that SEO has embarked into the minds of digital marketers (and in the digital makerting industry in general), that is the idea that your business should always be the first – first in rankings and first to generate leads. That’s good, actually. There’s nothing wrong with that. For sure many businesses […]