Anti-Branding: How Negative Actions Affect Your Brand Image

“It takes many good deeds to build a good reputation. And only one bad one to lose it” – Benjamin Franklin   For big and successful businesses, brand reputation means everything. And when your brand becomes a household name, even the slightest slip up can lead to a spiraling negative reaction initiated by competitors and […]

The Account Managers and how they really own the driver seat

To be honest, Account Managers (AM) are one of the most unrecognized individual in the marketing and advertising industry. Through the years, they are simply known as someone who acts as a bridge between the company and the client. But what not most people know is that their task is more than just reminding the […]

Neuromarketing: How Knowing Customer Behaviour Will Help You With Marketing

Marketing is one of the cornerstones of a business. Without good marketing, you can expect that your business will have dwindling sales, small to completely no following, and a questioning “what’s that?” whenever you mention your brand.   Marketing is how you present your brand to the people: packaging, logo, design, product posters, jingles, brand […]

Can You Implant Ideas In Your Customers’ Minds?

Have you watched “Inception” (you know, the movie about a dream within a dream and shooting and Leonardo DiCaprio)?   If you have, then you probably have an idea what it means to “implant” an idea into a host – and it involves a lot of espionage, planning, and a big chance of going into limbo […]

Focus On Topics, Not Keywords

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are encountering what seems to be the biggest problem with writing online: keywords.   Since keywords are an important part of Search Engine Optimization (SEO) and are the foundation of any SEO strategy, […]