Freebies & Giveaways: When Should You Do It?

Everybody loves getting something for free. Free umbrella? Great! Free discount on your next restaurant visit? Even better!   When it comes to giving freebies and giveaways, some marketers are torn on whether it actually works and drives continuous sales, or their just devaluing their products and services by giving them away.   But we’re […]

Rebranding: What Is It And When Should It Be Done?

Rebranding Many people see this as a simple change in logo or a simple change in the brand image; maybe the old image doesn’t fit the current trend and the brand is looking to be more appealing to consumers. Bottom line: it’s a simple brand image change. No biggie.   While this is true (I […]

Subliminal Messaging: Sending The Right Message

Have you ever felt that, after watching a commercial or ad on television, you suddenly had the urge to do something?   Could the ad have a “hidden message” that affected your mind and triggered something inside of you to take action towards something? Could you have been hit by the dreaded “subliminal messaging” of […]

When Is The Best Time To Post On Social Media?

A lot of viral content originates from social media. That shouldn’t come as a big surprise, though, since there are over 2 billion eyeballs on social media just waiting to find some precious and juicy content they could share.   With such content-hungry audiences, you might be wondering “why hasn’t my juicy and super shareable […]

How To Revive Your Dead Facebook Page

Handling a Facebook page is not easy: posting every day, managing impressions, ad biddings, asking people to share your posts, thinking of what content your target audiences like – it’s too much to handle for someone who isn’t good at handling social media.   The first move many start-ups usually do to start their online […]