Look Who’s Talking: Ansabel Lim

For our Look Who’s Talking this week, let’s take a look at one of the mysterious profiles in OOm. She works on OOm’s back-end and deals with strategising our campaigns and ensuring that our campaigns are top-of-the-line. Please welcome one of our campaign strategists: Ansabel Lim!       Describe Your Role At OOm. A back-end warrior […]

Facebook’s Fight Against Clickbait And Fake News, An In-Depth Look

If you’re a heavy Facebook user, you’ve probably been victimised by “clickbait” articles a number of times before. And trust me when I say “I know how it feels”.   Just like you, we’ve also been victimised by clickbait and fake news articles in perhaps the biggest social media platform globally — It’s not fun. And it […]

Facebook Live: How To Use It For Digital Marketing

Facebook is a hotbed for digital marketing; almost every aspect of it can be used as a digital marketing tool. Posts, pictures, videos, and yes, even Facebook live.   If you’re a brand with a Facebook page but haven’t tried using Facebook live for your marketing yet, it’s high time that you decide on using […]

Facebook Hashtagging: Does It Matter?

Since the #hashtag became a popular tool on Twitter, almost all social media platforms have adopted the hashtag system.   While not a new invention, Twitter most certainly popularised the use of hashtag as a filtering system to find specific topics in the ever-growing social media world. Thought the hashtag system, people were able to […]

How To Spin Negative Publicity To Your Favour

When it comes to business, having a few angry customers ranting on social media about how bad and how ugly your services are is inevitable. You’re always going to have those few angry customers right outside your business doors.   No matter what kind of brand you are, no matter how well you handle your […]