Sep 20 2018

Facebook Live: How To Use It For Digital Marketing

Posted by Kristofer Benigno , , , , , ,

Facebook is a hotbed for digital marketing; almost every aspect of it can be used as a digital marketing tool. Posts, pictures, videos, and yes, even Facebook live.

If you’re a brand with a Facebook page but haven’t tried using Facebook live for your marketing yet, it’s high time that you decide on using this handy feature for your marketing plan. After all, with over 2 billion active users on the platform, the potential of reaching a wide audience with just one powerful post is the holy grail of social media marketing.

What is Facebook live?

If you’re not familiar with Facebook live, here’s a short description of it from Facebook:

“Live lets people, public figures and Pages share live video with their followers and friends on Facebook.”

Essentially, it’s a feature where you can post live videos that your followers can watch on Facebook. You might be thinking now that there’s nothing special about that, but here are some insights on Facebook live that might change your mind:

According to Facebook:

People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. 

Not enough to convince you? Here’s another thing Facebook says about using Facebook live:

The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video.

The potential of getting views and engagements are huge on Facebook live. And for brands trying to get ahead of the pack, this is what they’re looking for in social media marketing: views and engagements.

How do I use Facebook live to promote my brand?

Now that you can see the huge potential of Facebook live as a marketing tool, here are a few marketing tips to help you use Facebook live for your marketing dominance:

  1. Give audiences a behind-the-scenes of your brand

Since the boom of social media and blogs, people have been interested in reading insights of other people and their personal experiences. When YouTube came out and gave everyone the power to share their videos online, Vlogging became the new trend.

Just like in YouTube, Social media users are interested in videos that offer personal insight or gives them a “behind-the-scenes” of something interesting. Use this to your advantage and give your brand a human-like personality be showing your followers what’s going on with your brand.

  1. Use it to demonstrate your products

One thing about Facebook live is that it’s, well, live. So you can use it to demonstrate your products with no hidden tricks and no retakes. This demonstrates full trust in your product.

If you do this successfully, chances are high that people will be interested in your brand and could boost your brand’s image as reliable and honest.

  1. Use it to live-stream from events

If your brand is at an expo or is a keynote speaker at a trade show, you can easily use Facebook live to showcase your speech or booth. This increaser your brand’s image as an expert in your field. It also helps promote your brand and a top brand in the industry.

  1. Create fun and interesting events/ activities that highlight your brand’s good qualities

 Social media users love watching people do fun activities on Facebook live, especially things that make people laugh or excited. This is a good insight to utilise as a brand if you want to get people to watch your Facebook live videos.

If you have products to promote, it would be a good idea to create fun and interesting activities that can highlight your products. All you need is a little creativity and you’re sure to get viewers that you can market your brand to.

Going Live

 Facebook live is a relatively new feature on the social media platform, but it definitely caught the attention of a lot of Facebook users and has become one of the best platforms to use if you want to promote your brand on social media.

But using Facebook live is not as easy as it sounds. Without a creative edge and an insight on your target audience and how they use Facebook and other social media sites, you’ll have a hard time understanding what kind of video content to give them so that they can get hooked into your brand.

If you want to understand how your audiences behave online and know what digital strategies to use alongside making Facebook live videos, it would be wise to hire a competent SEO team to help you know your target audience.


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