Google +: The Silent Hill Of Social Media

Fans of horror games and movies will be all too familiar with the fictional ghost town of “Silent hill”. It is, perhaps, one of the biggest and most popular survival horror games in the market and spans a large following across generations.   Like the fictional city of Silent Hill, Google + also share the […]

How To Use Horror In Your Marketing

With Halloween just a few days away, now is the time to think of a marketing gimmick that works with the occasion.   While many marketers shy away from the dark and scary theme of Halloween because it doesn’t attract customer’s “buying mood”, there are many ways to use this scary festivity to your advantage.   […]

Symptoms Of A Dying Business

For businesses, there are only three phases that a business can be: expanding, sustaining, or death. Of course, every business wants to expand, but expansion is costly and requires a large sum of capital; sustainability then becomes a problem.   When a business is in the phase of sustaining, the company is at a good position with adequate profit […]

WordPress Widgets: Why They’re Important For Your Website

Have you ever gone to an exclusive, fashionable party wearing nothing but a sleeveless shirt and boxers? If you have, I bet no one even dared entertain you unless they were the police.   This is pretty much the same as when you’re creating your website: You want people (a.k.a the consumers)  to notice you […]

Creating Doppelgangers: The Secret Art Of Creating Similar Audience profiles

If you love listening or reading horror stories on the internet, then you might have heard scary accounts of people seeing someone that looks exactly like them on the street. German folklore called these look-alikes “Doppelgangers.”   But what do Doppelgangers have to do with digital marketing? What does an ancient horror story have to do with modern-day marketing? […]