What Should Your Website Auditing Checklist Have?

So, you’ve been running your business’ website for a while now: you followed all the SEO tips you found on the internet, stayed up all night doing trial and error web development, ran a few meta-tags, and did promotions on social media.   But no matter how much you try to grow your traffic, there’s […]

Desktop vs Mobile: Who Is Winning The Search Race?

Since the global boom of smartphones and smart devices, consumer behaviour has rapidly changed in such a short span.   According to Google, we’re in the era of “research-obsessed consumers”, and smartphones have given consumers the power to find for themselves the “best decision” they can make when purchasing goods and services in real time. […]

How To SEO E-Commerce Websites

E-commerce is a big, booming business nowadays. From online markets to doing business transactions online, almost everyone deals with E-commerce on a daily basis.   According to Barclay’s “Business without borders: treasury in the digital age” report, E-commerce has grown tremendously since the turn of the century:   “One significant change that nearly all companies […]

What Should You Do When You’re No Longer Number One?

Being “number one” in someone’s eyes is an intoxicating feeling: the attention you get, the priority you receive, the care and affection they give you. It’s hard to forget.   But a few months later—with a snap of a finger, a tap of a screen, a push of a button—you’re no longer their number one. […]

Difference Between SEO and SEM and How They Work Great Together

If you are marketing your business online, you surely have encountered the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Some businesses might want to go just for one of these, but that would beat the purpose of building your brand for the long term. SEO and SEM essentially work hand in hand […]