Which Social Media Should You Be At?

Connectivity is the new normal, with the advent of the mobile Internet, we can now access the world of digital right at our fingertips. Regardless of where we might be, smartphones have allowed us to look for answers anytime – not to mention, to purchase products from brands with an established online presence.   While […]

What are the Advantages of Digital Marketing over Traditional Media?

Gone are the days where we have to rely on newspapers, magazines, and commercials to catch the latest ads from our favourite brands. Digital marketing has been steadily been on the rise since its emergence, and maybe it’s for the better.   Back then when print media advertising was all the rage, connecting with consumers […]

Social Media Marketing: What makes Birdbox phenomenon successful?

Ever heard of the film “Birdbox”? If you’ve surfed the web a couple of times, you’ve probably seen news about the film more than once. It’s no surprise; the amount of hype Birdbox has received can be attributed to Netflix and their massive promotion of the film.   You may be interested, hooked, or even […]

Throwback: Classic Social Media Sites and Apps

There was a time when social media was just a developing platform in the quickly growing internet industry. Messaging was crudely designed, connecting with others took more time, and features were lacking compared to Facebook and Twitter.   Facebook, Twitter, Instagram, and all these other popular social media platforms may be the current leading sites […]

Google +: The Silent Hill Of Social Media

Fans of horror games and movies will be all too familiar with the fictional ghost town of “Silent hill”. It is, perhaps, one of the biggest and most popular survival horror games in the market and spans a large following across generations.   Like the fictional city of Silent Hill, Google + also share the […]