Facebook Live: How To Use It For Digital Marketing

Facebook is a hotbed for digital marketing; almost every aspect of it can be used as a digital marketing tool. Posts, pictures, videos, and yes, even Facebook live.   If you’re a brand with a Facebook page but haven’t tried using Facebook live for your marketing yet, it’s high time that you decide on using […]

Facebook Ads: Do’s And Don’ts

 Facebook is perhaps the biggest social media platform used globally. To date, there are over 2 billion active Facebook users, and it’s only going to get bigger as long as Facebook continues to improve their platform.   Because of this sheer number of people and eyeballs on Facebook, it’s not a surprise that many brands, […]

Facebook Hashtagging: Does It Matter?

Since the #hashtag became a popular tool on Twitter, almost all social media platforms have adopted the hashtag system.   While not a new invention, Twitter most certainly popularised the use of hashtag as a filtering system to find specific topics in the ever-growing social media world. Thought the hashtag system, people were able to […]

Google+ 101: What Is It And Why You Should Be Using It

If you’re new to digital marketing, you might be a little lost in trying to understand what Google+ is, especially at a time when social media sites like Facebook and Twitter are the most used social media platforms globally.   To put things into perspective, Google+ can be viewed as Google’s social media platform. Here […]

Misinformation On The Internet: How Bad Is It?

Ever since the smartphone revolution and the rise of social media as the new marketplace of ideas, access to all kinds of information has never been easier. In fact, A PEW study reveals that “14% of social network site users, or 6% of adults, have raised money for or drawn attention to a health‐related issue […]