Digital Marketing Trends 2019: Are you maximising your marketing budget?

It is ideal for companies to plan for their yearly budget ahead of time. Through proper planning, they can foresee prospective income, expenses, and investments. Part of this planning is to identify the budget that goes to their marketing and advertising initiatives. As a professional in this industry, we have been aware of how the […]

#10YearChallenge: Digital Marketing Through the Years

  Consumer behavior has massively changed in the past years, which basically calls for all businesses to go along the trends in terms of campaigning their brands. Marketing and advertising has taken a great leap of improvement from traditional to digital. Gone are the days of creative print ads and billboard, and there are less […]

The World Behind Narratives: How Bandersnatch Was Created

  We were provided a week ago with a glimpse of all the spectacle and novelty of Black Mirror’s standalone film, Bandersnatch. Aside from all its hype from being a Black Mirror (which, in turn, is famous for its depiction of the dark and satiric turns the digital age can take) installment, this film also presents an […]

Content Mishaps: Common mistakes in content creation

Content marketing has played a huge role in the success of digital marketing and search engine optimization. In fact, many users and business owners are investing both their time and effort in consuming and producing all types of content – from blog articles to vlogs or videos. But as much as content creation has created […]

Truth and Fiction: Why Bandersnatch (2019) Became Popular

WARNING: this article contains spoilers to the film. Read at your own discretion.   Black Mirror’s new stand-alone film called Bandersnatch (2019) takes storytelling to a whole new level. It is about a 1980s young game programmer named, Stefan Butler who sets out on creating a choose-your-own-adventure game, adapting it from a book by the same […]