12 Effective Campaigns for Holiday Season

It is that time of the year once again! Christmas is coming soon and with this goes many digital campaigns. Merchants want their patrons to enjoy their Yuletide season products. Depending on their industry, they have to come up with interesting digital campaigns.   Their patrons, especially younger consumers, are hooked online. Keeping this is […]

Famous YouTubers’ Digital Recipes for Success

The road to stardom is trickier than it seems. Being famous doesn’t have a list of cheats that instantly make you famous. But is there a secret to being famous? No! There is no secret. But there is a thing called “luck”, then maybe add a few little business strategies, and you’re headed towards fame. […]

Digital Marketing Tools: Are They Still Relevant?

The way you market to your audience has dramatically changed in recent years. Today, digital marketing is no longer an option, but a necessity – something that traditional marketers must penetrate into to stay relevant.   But, alongside these changes is the seemingly never-ending update on the tools you can use to support your marketing […]

Why Brands Should Pay Attention to Podcasting?

Podcasting has always been considered a less conventional form of marketing. But, in recent years, it’s been developing across the world, with the US witnessing the largest increase in the number of podcast listeners in the past.   A recent study by Edison Research shows that about 42 million Americans use podcast weekly, with 58% of […]

Snapping Snapchat: How Snapchat Influenced Other Social Media Platforms

Gone are the days when we struggled twisting our digital cameras and cellphones, hoping for the best that the camera focused on us, and posing our best smiles which may even pass for a grimace. In the advent of dual cameras, of the most-awaited front cameras, the “selfie” culture improved and drastically expanded. Snapchat, a […]