Digital Marketing Tools: Are They Still Relevant?

The way you market to your audience has dramatically changed in recent years. Today, digital marketing is no longer an option, but a necessity – something that traditional marketers must penetrate into to stay relevant.


But, alongside these changes is the seemingly never-ending update on the tools you can use to support your marketing strategies. More than ever, there are more digital marketing tools available than you’ll ever be able to try, with new additions launched almost every day.


Are your digital marketing tools still relevant?

As a digital marketing agency in Singapore, we can’t agree more that a curated set of tools that help automate, streamline and enhance business processes will remain essential and relevant today as well as for the years to come.


Therefore, in order for your digital marketing strategy to be effective, you should be willing to update it time and again using different strategic tools – even if it means testing out a list of credible tools recently available.


Sadly, with over 6,000 tools available, you might be confused on which ones to use, let alone try first. So, we suggest that in addition to testing out the latest marketing solutions, you should also have a consistent set of strategic tools to help establish your efforts and keep a leg up on the competition.


In this article, we list some of the tools you should always keep and break them down by category.


1. SEMRush


For: SEO and Competitor Comparison


Every marketer knows that SEO is essential to make a business visible online. SEMRush offers ways to help you find the right set of keywords and strategise your content based on relevant terms with high search volumes.


SEMRush can also assess your domain and identify what keywords are gaining the most traffic. It’s advanced reporting features allow you to see what your competitors are doing with their organic traffic and paid advertising.


2. Google AdWords Keyword Planner


For: Keyword Generation


Keyword Planner is a free feature of Google Ads that generate keyword ideas and offer bid estimations for your paid ads. Although it only shows a vague range of monthly searches, you can unlock the exact monthly search volume when you run an AdWords campaign.

Additionally, your search results can be modified using filters based on your audience, location and so on.  The tool also helps you see the amount your competitors are bidding on a specific keyword.


3. SEMRush SEO Writing Assistant


For: Content Marketing


Another entry from the software brand, SEMRush SEO Writing Assistant is a Google Chrome extension that assesses your SEO in real time. It works by providing you with SEO tips as you write for better Optimization.


For instance, when you enter a target keyword, the Writing Assistant will provide a report that rates the quality of your output based on your keywords, word count and readability. For better SEO value, it also recommends keywords based on the ones you input.


4. HootSuite

For: Social Media Management


Studies show that almost a third of the world population regularly uses social media. It only means that there’s no better way for businesses to engage their target audience than maintaining an online presence.


HootSuite makes it possible to manage all your social networks in one place. It offers analytics and reporting metrics that help you streamline your processes and save time.

But, what’s really helpful is it’s monitoring feature that lets you keep track mentions of your brand. It allows you to set up alerts for mentions of your brand and your industry, in general. It helps you stay on top of conversations and learn about what your competitors are up to.


5. Google Analytics


If there’s only one tool you can use from this list, it should be Google Analytics. This powerhouse tool can keep track of the traffic coming from your website and monitor the performance of each web page.


It also gives you insight about how your customers are engaging with your brand. It analyses what content attracts the most visitors, how much time they spend on your website, their location as well as where they’re from before they visited your website – and the best part? Google Analytics is free to use!


Digital data consumption is increasing every day. In order to keep pace, you need to find the right tools that will propel you to the path of growth. Now, while no two marketing strategies are equal, this tools can help you with your digital marketing efforts.


Did you find this article informative? Let us know in the comments!