5 Factors of Website Visual Hierarchy

In the mind of every artist, there’s a vision that drives them to create fine works of art. The same can be said for web designers who put a lot of work in creating aesthetic websites.   Designing a website isn’t as simple as it seems. It’s the same with art–you can’t just rush it. […]

Facebook Marketing: 5 Elements of a Good Digital Ad

Gone are the days where video marketing can only be created and cascaded through a number of devices such as TV ads, email ads, etc. With the advancement of technology and the rise of social media, particularly Facebook, this form of marketing has skyrocketed immensely.   Advertising with a digital video has been practiced and […]

How to Utilise “Hamburger Menus” for SEO

Now that Google has announced that it will shift its main search engine index on mobile searchers, it is time for digital marketers to focus on optimising the mobile version of their website. This is great news for those who have already stepped up the game and created their own mobile site beforehand. However, it […]

Look Who’s Talking: Johnson Yap

In this segment of OOm’s Look Who’s Talking, we’re going to dive deeper into the mind of Johnson Yap, a campaign strategist who’s part of the Paid Performance team. Don’t be fooled by the mystery surrounding this talented person. Know more about Johnson with the interview presented below!     Describe your role in OOm […]

How Google My Business Listing Can Benefit Your Business

One out of three Google searches has local intent. It means that every minute, thousands—if not millions—of people are searching online for a restaurant, a dry cleaner, or a spa in their area.   Hence, if your business relies heavily on local foot traffic, it’s essential to make your business visible in the search results—and […]