How Services-Based Companies Can Market On Instagram

We all love how we can flaunt about the things in our lives on Instagram. We all love colouring that white heart with a throbbing red one, signalling how much we approve of the content we see. We, too, anticipate the number of likes and engagements we receive. Instagram offers a good platform for you […]

Your Complete Guide To Repurposing Content

In content marketing, merely publishing blog posts and getting decent website traffic on a regular basis isn’t enough. You have to constantly get them in front of users who will actually find them valuable and share them with their network—and one way to extend their reach is to repurpose and redistribute them on other platforms.  […]

Statistics Show: How Citing External Data In Content Can Boost Traffic 

With content creation and marketing as part of our core digital marketing strategies, we are keeping our noses to the grindstone to create valuable, engaging content that will boost traffic to our website.    While we take some credit to the flooding of content on the web, we make sure that whatever we publish online […]

How To Drive Conversions Using Pain-Point SEO

  No matter what industry your business is in, the products and services you offer should be designed to present solutions to real problems and make your potential customers’ lives better. Having said that, why is it still difficult to convert some of these potential customers even with carefully designed solutions in place? One reason […]

Look Who’s Talking: Yeo Junie, Marketing Director (Indonesia & Singapore) At Rentokil Initial

Competition Extermination: Using Content To Dominate The Market Yeo Junie, Marketing Director (Indonesia & Singapore) at Rentokil Initial   Content conceptualisation and generation form the foundation in driving Rentokil’s digital landscape. Connecting back to business and marketing objectives, contents have to serve the KPIs of optimising brand awareness and visibility and as well as delivering ROI […]