The Relationship Between Digital Marketing Components: SEO & Content

Last week, we wrote about web design and its relationship with SEO strategies. Incorporating SEO techniques in the design process of a company website is an effective way of optimising it and enhancing its online presence. To do this, it is paramount that the website has great content. Otherwise, there would be nothing to optimise […]

5 Things Content Marketers Can Learn from Creative Writers

For what is the life we have if it were not for creative writers who bring us the best movies, novels, TV shows or even video games that we become hooked to? Creative writers imitate different fragments of life in vivid colours for us to become immersed in. With the brilliant image creative writers paint […]

Link Building Strategies that No Longer Work

Link building is one of the most valuable factors of SEO to date. It goes without saying that if you want to rank better in search engine result pages, you have to have more backlinks.   However, as with anything that makes up an SEO strategy, the way we should build links are constantly changing. […]

The Elements that Make Compelling SEO Content

We are way past the time when SEO content writing was all about stuffing a web copy of keywords and prioritising quantity over quality.   Today’s SEO defines great content as something more relevant, useful, and dynamic. One that uses a group of elements and methods to not only appeal to search engines but to […]

4 Things Content Marketers Can Learn from Journalists

Under this digital, and commercialised age, some have expressed their hesitations with paving their careers toward the old media model. While bringing fresh, and sharp news daily never ceases to be relevant, there are still some who concede that content marketing offers rich soil for journalists to have better opportunities and living conditions. With this, […]