How To Set Up A Google Ads Campaign?

No one can deny that Google is one of the world’s greatest gifts to marketers. The search engine has already helped millions of people worldwide since its creation. Thankfully, Google offers other efficient tools as well, including Google Ads.   Formerly known as Google AdWords, Google Ads is an online advertising platform that you can […]

Google to Phase Out Average Position Metric: Here’s How it Will Affect You

In case you haven’t heard, Google recently announced that they’re bidding goodbye to one of their oldest metrics: the average position.   For nearly two decades, the metric has been an essential and insightful key performance indicator for digital marketers. But, after serving its purpose, the search engine is set to phase it out, deeming […]

Information Search War: Social Media Vs. Google

Back in the day where all the information and news were all still published in these things called “paper”, there was a lot of competition between all those little news and publishing companies.   Now, all these information and news, though we’re all not too aware of it, is being fought over by only 2 […]