Google+ 101: What Is It And Why You Should Be Using It

If you’re new to digital marketing, you might be a little lost in trying to understand what Google+ is, especially at a time when social media sites like Facebook and Twitter are the most used social media platforms globally.   To put things into perspective, Google+ can be viewed as Google’s social media platform. Here […]

OOm Makes Finals List For 3 Major Awards From Google

After their recent success in the MARKies Awards 2018, OOm is once again anticipating to win three Google-recognized awards.   OOm, a Singapore-based digital marketing agency, has been named a finalist in three major categories in this year’s Premier Google Partner Awards, presented by Google Partners. The Premier Partner Awards honour innovation in digital marketing […]

SEM Tips: How To Win In Google AdWords Bidding?

Ah, AdWords. It’s one of the cornerstones of digital marketing, and probably the lifeblood of Google search engine marketing.   If you’re new to digital marketing, chances are AdWords is foreign to you. So before we dive any deeper, here’s Google’s definition of AdWords:   Google Ads is Google’s online advertising program. Through Google Ads, […]

Desktop vs Mobile: Who Is Winning The Search Race?

Since the global boom of smartphones and smart devices, consumer behaviour has rapidly changed in such a short span.   According to Google, we’re in the era of “research-obsessed consumers”, and smartphones have given consumers the power to find for themselves the “best decision” they can make when purchasing goods and services in real time. […]

Information Search War: Social Media Vs. Google

Back in the day where all the information and news were all still published in these things called “paper”, there was a lot of competition between all those little news and publishing companies.   Now, all these information and news, though we’re all not too aware of it, is being fought over by only 2 […]