SEO VS Local SEO: What’s The Difference?

When it comes to digital marketing, you have to focus on one subject matter: search engine optimisation, also known as SEO. Improving your search engine rankings should be your priority if your goal is to increase organic traffic and web visibility. In doing so, your website can earn more clicks and attract potential customers.   […]

How To Improve Your Local Search Rank

Competition in the online space is vicious: you could be on top of the search rankings one second, then drop down after a few minutes.   This is because competition online isn’t just in the local scene – it’s worldwide. So if you’re doing business in Singapore and trying your hands on online marketing so […]

Is Love Enough?: This Talks About SEO

“Love”   A word that can be used for almost everything: work, relationships, passions, fame. It’s such a powerful word.   But is love enough when it comes to optimising websites for search engines? Is it enough to simply “love” Search Engine Optimisination (SEO)?   The short answer? NO.   Like what a wise friend […]

Why We Need The Little Things: Google My Business (+Google Updates)

Businesses today will usually be able to thrive better if they expand their reach on the web. This is one of the main reasons why Search Engine Optimization (SEO) exists. But make no mistake, SEO today is not a one-shot-end-all move to have your business flying. An SEO campaign can be made up of a […]

Revisiting the Penguin Update Before It Arrives Again Real Soon

During the early years, SEO specialists have noticed that having plenty of links, even from low quality sites was effective in ranking high in the search engine results. Thus, many have resorted to “shady” practices. To name a few practices that still exist today are, creating self-written articles spammed with exact match keywords, directory listings […]