The Effect Of Political Correctness In Digital Marketing And Advertising

Imagine if you have finally squeezed a creative concept for your next online marketing campaign, but you are advised not to push through with it because a certain group of people is offended by a certain part of the campaign. It’s kind of… annoying, especially if you did not really mean to offend anybody, right? […]
Online Marketing: Why Go For An SEM Campaign?

Have you been actively monitoring your site’s ranking performance and have constantly improving your search engine optimization (SEO) strategy but it still doesn’t pay off? How many times have you Googled your targeted keywords and still cannot find your company on the first page of Search Engine Results Page (SERPs)? With the rampant SEO […]
Relationship Goals: How The Rules Of Dating Work In Digital Marketing

Like “don’t be late for dates” or “honesty is still the best policy,” common dating rules serve as a guide for better communication between two people who are looking to get into a relationship. But these dating rules don’t only apply to dating: it can easily be applied to digital marketing as well. With […]
Exploring The Deep Abyss: A Study of the Haunted Parts of The Internet

I’ve once said on one of my Instagram posts, that the “..internet is full of wonders.” This is in some sense, a light description of what the internet really has. It is a deep sea, rich in information collected through years and years of indexing contributed by a myriad of different studies from millions of people […]
The Cool Trend: Content Marketing Strategies You Can Pick Up And Apply From The Ice Bucket Challenge

All in all, making a content turn viral isn’t really very easy. But you can easily see examples from almost anything. It’s just a matter of how you’ll interpret it and how you’ll apply it to your version of content marketing.