Design Showcase: Brands and logo transformation

Apart from their products and services, brands only have one solid identifier: their logo. With the fast-changing consumer demands and preferences, it’s necessary for companies to keep up with the interest of their target market. Because as much as search engine optimization helps on the overall visibility of your site on search engines, the impression […]

User Behavior and how it affects SEO (Part 1)

It should not come as a surprise that Google uses the behavior of the people in order to arrange, collect and display search results. Most of the time, when websites do fail on ranking online, it is mostly because of website owners ignoring this fact.   All that creepy data collecting Google does also has […]

What You Need to Know About Technical SEO

The content might be the most crucial factor in SEO, but it is the technical techniques which help boost the online visibility of a website.   There are indeed, millions of users in the world wide web; but the number of sites is twice (even thrice) the number of users. It would be difficult for […]

Website Supernova: Why Websites Die

The world stood close as mankind has reached an exceptional feat in history. Ever since, man has been finding different explanations about its place in the universe, within this grander, and unseen scheme of things. As the world marvelled over the first ever picture of Black Holes last April 10, 2019, a lot of questions […]

Digital Loyalty Programmes: From the eyes of the consumer

Loyalty comes a long way, whether it’s a relationship with your family or friends. It strengthens the bridge that brings you from one end to another. For customers and businesses, this case has never been truer.   Customer loyalty is something that’s been comprehensively adopted by businesses in their corporate strategies. To establish customer loyalty, […]