Tricks or Treats: Remarkable Halloween Campaigns

Highlight: The challenge of creating a digital marketing campaign for the Halloween season in Singapore has become less difficult thanks to the scariest trends that can be found on the Internet. With your capability to view different Halloween campaigns, it’s easier to get inspiration for creating the next trick-or-treat strategy for the next Halloween.   […]

Misinformation On The Internet: How Bad Is It?

Ever since the smartphone revolution and the rise of social media as the new marketplace of ideas, access to all kinds of information has never been easier. In fact, A PEW study reveals that “14% of social network site users, or 6% of adults, have raised money for or drawn attention to a health‐related issue […]

5 Tips To Make Entertaining Facebook Videos

Everyone loves entertainment.   Whether it’s reading the cutest love novel or watching the latest Marvel movie in the cinema, entertainment is part of a person’s daily routine. And with social media easily accessible from virtually anywhere (thank you smartphones!) everyone’s thirst for good entertainment is at an all-time high.     Pop quiz: what […]

How To Revive Your Dead Facebook Page

Handling a Facebook page is not easy: posting every day, managing impressions, ad biddings, asking people to share your posts, thinking of what content your target audiences like – it’s too much to handle for someone who isn’t good at handling social media.   The first move many start-ups usually do to start their online […]

Building Your Social Media Profile (For Start-up Businesses)

In the world that we live in now, almost everyone is routinely fixed to getting up in the morning, picking up their phones by the bedside table, and look through social media. If not all of us, most of us do this on a daily basis– this is the reason why it seems we’re all […]