How To Boost Your Social Media Engagement For Free
With over 4.83 million Singaporeans online, social media has become an indispensable tool for marketing your brand. However, getting your content on your social media channels isn’t what will get you the sailes. While you may use to build your audience, what you have to do is to focus on your engagement as well. […]
Marketing Momentum: What You Can Learn From Netflix’s Social Media Marketing
Since its conception, we all know how the digital space will greatly impact how we do things. From the moment we wake up in the morning by the resounding ring of our mobile alarm clocks, by how some of us check the news online, and practically by how we connect with other people. Once we […]
Let Me Tell You A Story: Maximise Facebook Stories For Your Business
The story begins like this: A few years ago, Facebook offered to buy Snapchat but was declined. As if to spite the latter, the Mark Zuckerberg-led company launched Stories a new feature that’s undeniably a clone of that of Snapchat, with a few minor changes here and there—and it’s not just on Facebook but […]
Understanding Colour Theory & Why It Matters In Digital Marketing
The concept of colour theory is not anything new. The term has been used profusely in the past, first appearing in Leonardo da Vinci’s writings in the 1400s. Today, it remains an essential factor in disciplines like art and science but more so in the digital marketing industry. We have touched on this topic—colour […]
Buying Followers: Does It Work?
Today, almost everything can already be seen on social media. These platforms, with your followers and other users, have been witnesses of different milestones in your life. Every time something special happens, be it small or big, a snapshot always awaits, only to be posted with a string of captions before you parade it for […]
