Facebook Myths: What you need to know about Behavioural Retargeting

People are coming forward, and are sparking conversations about Facebook stalking them. According to most of the accounts, strange ads start showing up on their timeline right after talking about it. Those were the ads they have not even looked up on Facebook or any other search engine. Those users have not clicked or encountered […]

Brands that Cash In on What’s Trending

From the fun and humorous to international news headlines, what’s trending online has the power to keep us both informed and entertained.   Digital marketers have long recognised the potential of these viral topics that are highly-trafficked and highly-searched as a way to propel their brands into the spotlight and in front of a larger […]

List of Social Media Mistakes

To say social media is a strong medium for communication and marketing is an understatement. It has already broken the boundaries of reaching out to consumers. As a platform, social media is definitely more than capable of providing opportunities.   However, a wise man once said, “with great power comes great responsibility”. Like a budding […]

Brand Influencers: Do They Convince the Consumer

On standard, a brand needs support from influencers. This is practiced to encourage the consumer to buy.       Boost In Sales The presence of brand influencers is necessary to boost the sales of products and services. Part of social media marketing in Singapore is the sharing of photos and videos from these influencers. […]

Impact of A Featured Top List of Anything

Before buying a product or service, a featured brand on a top list makes a difference. Consider the credibility of the media outlet that gave it. Also, its target supporters are part of the scope.     The consumer wants to feel valued in seeing that an establishment is mentioned on a publication. It is […]