Which Social Media Should You Be At?

Connectivity is the new normal, with the advent of the mobile Internet, we can now access the world of digital right at our fingertips. Regardless of where we might be, smartphones have allowed us to look for answers anytime – not to mention, to purchase products from brands with an established online presence.   While […]

Facebook’s dating feature: What we can Learn from it

As of September 20, 2018, Facebook tested its very own dating services in Colombia. Instead of releasing an entirely different application, Facebook implemented their dating services as a feature. It doesn’t work as a separate application but instead functions in Facebook’s own mobile software.   Facebook dived into the marketplace of online dating and provided […]

Changing social norms (with social media as an effective platform)

You know how the saying goes: “All publicity is good publicity”. This can go many ways, of course, especially with how corporations are using ads nowadays. Just take a look at how Gillette managed to create a storm of mixed reception from audiences with their short film that was released last January. It received a […]

Brands that Got Valentine’s Marketing Right

Valentine’s Day is every marketer’s opportunity to capitalise on the concept of love and on consumers who so willingly spend money on their significant others.   In fact, Feb. 14 is a major business across the world and it seems an increasing number of consumers in Singapore are adopting gift-giving as their primary love language, […]

The Power of Nostalgia Marketing: How It Works

Nostalgia is such a powerful thing.   It’s the reason why we have Throwback Thursdays and Flashback Fridays in which we have the opportunity to share nostalgic memories on social media, be it from the past week or decades ago. It’s also the time where we share photos of outdated technology or the previous generation’s […]