Social Media Basics: Why You Should Personalise Your Responses?

Communicating with your customers has drastically improved since the dawn of the Internet. From the traditional sending of email, to the usual enquiry sections on your website, consumers and businesses are now exchanging communication through social media. Gone are the days of calling the customer service hotlines; people nowadays are messaging you on Facebook or […]

Content Marketing: Tips On Creating Live Social Media Videos

There is no doubt that brands have completely embraced the use of videos in social media as part of their marketing tool. Why wouldn’t they when a huge chunk of your target market is hooked on their mobile phones almost every day? And with a great chance of building a high publicity, every company would […]

6 Ways Google Drive Can Help Your Business

Every business is always finding a way to make their lives easier, especially the companies who have offices in different parts of the world. Luckily, with the dawn of the digital age, today’s companies are blessed with various options to properly manage their businesses (and employees).   But before you go too far searching for […]

Not The First: Why Is It Okay To Be Number Two?

If there’s one thing that SEO has embarked into the minds of digital marketers (and in the digital makerting industry in general), that is the idea that your business should always be the first – first in rankings and first to generate leads. That’s good, actually. There’s nothing wrong with that. For sure many businesses […]

Should You Do It? The Ethical Dilemma Of Client Poaching

    Everyone wants to beat the competition. It’s a no-brainer. We are all in the business of making a sale and we all want our own businesses to grow; it’s something that doesn’t need explanation. But while most businessmen and brand managers are trying to win the battle with class by using fair strategies, […]