A Guide To Using Web Cookies For Digital Marketing

Web cookies—as delicious as it sounds, they aren’t the bite-sized snacks you all know and love. In the digital marketing industry, web cookies, also known as Internet or HTTP cookies, are small pieces of data stored in a person’s device or computer. You can use them to your advantage by gathering information from visitors on […]

Look Who’s Talking – Dennet Macorol (SP)

The best part about working at OOm is spending quality time with good people. Just ask Dennet Macorol, a copywriter for OOm who enjoys being around respectful co-workers!   However, there is more to his job than just being a copywriter and socialising with friendly people at work. Know more about Dennet and his role […]

The Best WordPress Plugins For Digital Marketing

Thanks to its free content management system (CMS), millions of people are using WordPress to power their websites. WordPress may be free to use, but it also offers some of the most accessible and convenient features for managing a website.   To use WordPress, all you need to do is install it on a web […]

5 Tips For Creating A Better Landing Page

Directing traffic to your website may be the goal, but there is more to it than just improving your search engine optimisation (SEO) rankings. You need the right traffic that will lead you to your target audience. To do just that, you can create an SEO-friendly landing page.   With an SEO-friendly landing page, you […]

Social Media Marketing – The Cost Of Facebook Marketing In Singapore

Introduction Social media marketing existed way back in the mid-2000s, and it all started with MySpace. However, if you compare it to the modern state of social media marketing, a lot of things have changed since then.   For instance, social media is not just a pastime but a way of life. People are using […]