Directing traffic to your website may be the goal, but there is more to it than just improving your search engine optimisation (SEO) rankings. You need the right traffic that will lead you to your target audience. To do just that, you can create an SEO-friendly landing page.
With an SEO-friendly landing page, you can direct the right traffic to your website and generate leads. Come up with other digital marketing strategies, such as pay-per-click (PPC) advertising and social media marketing, to enhance the quality of your landing page! In doing so, you can attract more visitors to your landing page and generate conversions.
However, it might take a few trials and errors before you can improve your landing page. If your first landing page is not generating enough traffic, there is no need to worry! Here are five tips for creating a better landing page!
How To Create A Better Landing Page?
1. Come Up With A Catchy Headline
Whether you are creating a landing page or writing weekly blog posts, catchy headlines are a must. Create headlines that will immediately capture the attention of your visitors. After all, your headlines are the first thing visitors will see in your landing page.
Creative wordplay is the foundation of every content marketing campaign. Catchy headlines will hook visitors into reading your entire landing page.
However, creating catchy headlines is much harder than it looks. You need to know what catches the attention of your audience so you can come up with snappy headlines.
Know More: How To Optimise Your Landing Page?
To create a captivating headline for your landing page, research your target audience. Know what your readers are looking for, and create a headline based on their interests.
Another trick to writing better headlines is to get straight to the point. The purpose of a landing page is to encourage visitors to read your landing page. By making a clear and concise headline, your readers will get the message in just one sitting.
2. Keep Your Landing Page Clutter-Free
You have one shot to set a great first impression of your business with the help of an SEO-friendly landing page. Make sure you do it properly by creating a clutter-free layout.
A clean and sharp landing page can do wonders for your website! All you need is a combination of eye-catching colours with minimalist themes to create a neat landing page. Remember to maintain consistency by following the same design and colour scheme of your website.
3. Keyword Research Is Key To Success
Keyword research is the cornerstone of SEO. By incorporating relevant keywords in your landing page, you can improve your SEO rankings and direct more visitors to your website. Plus, search engines love landing pages that use relevant keywords.
Find out which keywords are suitable for your website. Sometimes, your keywords may vary from time to time, which is why you should conduct keyword research now and then. In doing so, you can find out whether your keywords are still ranking high on search engines or not.
4. Optimise Your Landing Page For Mobile Phones
Name a person who doesn’t use a phone. Nowadays, even kids are using smartphones! With most people in possession of mobile devices these days, you should optimise your landing page to make it more mobile-friendly.
Not everyone is using a desktop for browsing the Internet. Mobile phones are more convenient compared to computers, which is why your visitors are most likely to run across your landing page while using a smartphone.
Furthermore, optimising your landing page for mobile devices will increase your chances of generating conversions. Your landing page will function at an optimal pace on both computers and mobile phones. As a result, you have a better chance of reaching your target audience, regardless of the device they are using.
5. Diversify Your Landing Pages
Sometimes, one landing page is not enough to generate leads and attract customers. Besides making a high-quality call to action (CTA), you should consider creating two or more landing pages for specific audiences.
For example, you could create two landing pages: one for customers and the other potential business partners.
You could dedicate your first landing page to customers who are interested in signing up for your website. Offer rewards or incentives to motivate your customers even further. On the other hand, you could reserve the other landing page for potential business partners that want to know more about your services.
Creating two or more landing pages will not only enhance your SEO but can also help you reach a broader audience.
It might take a while before your landing page can produce significant results, but the wait is worth your efforts in the end. Come up with better landing pages so you can reach your target audience and generate leads!
For more digital marketing tips, contact our SEO company in Singapore at 6391-0930.