7 Marketing Strategies To Learn From BTS

BTS, also known as Bangtan Sonyeondan, are the most influential K-pop act worldwide. Even non-fans can admit that the legacy of BTS has left a long-lasting mark on pop culture.    Over the past few years, BTS have taken the world by storm, releasing one critically acclaimed album after another. Besides love and relationships, their […]

Look Who’s Talking: James

Introduction The staff feature for the month of March is James Kong, OOm’s Business Manager. Do not be fooled by first impressions! He may seem quiet at the start, but the more you get to know James, the more his outgoing personality and adventurous nature shines. With great interpersonal skills and a warm, personable character, […]

5 Things We Can Learn From Disney Plus And Its Marketing Strategy

Disney+, also known as Disney Plus, launched in 2019 in the US and garnered a positive reception, thanks to the app’s affordable price and variety of TV shows.    The success of Disney+ paved the way for its expansion worldwide. Many fans are overjoyed to watch the entire collection of popular Disney shows and movies. […]

A Guide To Best Practices For Remote Team Management

Even though remote working existed before the COVID-19 pandemic, it made work-from-home arrangements the new normal over the past two years. In the beginning, many companies had to adjust the work setting overnight to guarantee their employees were safe from virus transmission and their business would stay afloat.   Now that everyone is more used […]

50 Digital Marketing Terms Marketers Should Know

When it comes to promoting a business, the owner no longer needs to spend a lot of money on advertising as they did in the past. Unlike traditional marketing, businesses nowadays can now establish who they are and what they sell online through digital marketing.   Digital marketing is a type of marketing that uses […]