Social Media Marketing Vs Email Marketing: Which Is Better?

Is social media the future of marketing in Singapore? Some people think so. After all, social media is evolving. For instance, there are 5.21 million new social media users in April 2021, indicating that more and more people will join social media in the years to come.   However, even though social media marketing seems […]

Clubhouse: All You Need To Know About This New App

In April 2020, a company named Alpha Exploration Co. released Clubhouse, a social networking app created by Paul Davison and Rohan Seth. Since its launch, the app has been rising in popularity, especially during the first few months of the COVID-19 pandemic.   As of January 2021, the value of Clubhouse rose to a whopping […]

A Guide To Social Media Marketing For Your Shopify Store

As an eCommerce business owner, one of your many goals is to stand out from your competitors and boost sales. You can increase your SEO rankings to attract more customers, but it might not be enough for your business to succeed in the long run.   To achieve long-term online exposure, follow effective social media […]

4 Tips For Using Social Media As A Customer Service Tool

Social media is versatile for many reasons. Besides using social media to promote your brand, you can also interact with customers and earn their trust.   Social media sites are perhaps the most effective customer service tools for digital marketing in Singapore, thanks to their wide range of features that can benefit your business in […]

GIF Marketing: Is It Effective?

Videos, infographics, articles are the most commonly used content marketing assets. But did you know that you could also use GIFs for digital marketing?   GIF marketing is a highly effective strategy for engaging with your target audience. With this type of marketing strategy, you will use GIFs, which are similar to videos in the […]