Apr 01 2021
In April 2020, a company named Alpha Exploration Co. released Clubhouse, a social networking app created by Paul Davison and Rohan Seth. Since its launch, the app has been rising in popularity, especially during the first few months of the COVID-19 pandemic.
As of January 2021, the value of Clubhouse rose to a whopping $1 billion. The app’s popularity continues to grow as more people discover, download, and use Clubhouse. Today, the app has over 8 million downloads with 2 million daily active users worldwide.
What Is Clubhouse?
Clubhouse is an invitation-only app exclusive to iPhone users. Like other communication apps, such as Discord, Skype, and Zoom, Clubhouse allows users to join groups with a maximum number of 5,000 people.
However, many features make Clubhouse unique. For instance, it is an audio-only chat app, meaning you cannot enable the option to use videos or send pictures. Also, as mentioned earlier, Clubhouse is only accessible by invitation. You can only download the app if a friend on Clubhouse sent you an invite.
The exclusivity and uniqueness of Clubhouse have contributed to the app’s success in a single year. Despite being banned by mainland China in February 2021 due to Chinese users discussing sensitive issues, such as the Hong Kong protests and Taiwan’s political stance, Clubhouse is still garnering attention worldwide.
Also, many companies have already used Clubhouse for content marketing and social media marketing in Singapore, thus proving the app’s usefulness and versatility.
How Does Clubhouse Work?
Think of Clubhouse as an app that lets you listen to podcasts. Apart from that, you can join a podcast and contribute to the conversation.
Setting up a Clubhouse app is similar to Twitter. Once a Clubhouse user has sent you an invitation, you can choose a handle and create a profile. Afterwards, feel free to follow your friends and other users. Join any public event to discuss or listen to particular topics.
Each conversation has a moderator who will manage the discussion and prevent any unnecessary conflict from occurring. Also, Clubhouse has a blocking and flagging system that lets you report any inappropriate behaviour if you encounter a toxic or abusive user.
Does Clubhouse Work For Marketing?
Niche and exclusive brands have started using Clubhouse for content marketing in Singapore, ever since its userbase has grown tremendously in the past few months. However, compared to other social media platforms like Facebook and Instagram, not all businesses can benefit from Clubhouse’s features.
For instance, since it is an invitation-only app, not many users may have access to Clubhouse yet. Think twice before using Clubhouse for social media marketing, or else you might be promoting your brand to the wrong audience. In that case, research your target audience and find out if Clubhouse is the appropriate social media platform for your business.
In summary, Clubhouse does work for content marketing and social media marketing, but only if you know how to use it properly. Understand your target audience and find out if your customers are active on the app so you can connect and engage with them on Clubhouse.
Even though the app is relatively new, it boasts a wide range of benefits for both marketers and users. Here are some of the benefits of using Clubhouse for your digital marketing:
- Interact with celebrities and experts to attract potential customers
- Establish your brand as an industry leader and expert
- Deliver quality content in the form of audio
- Discuss important subject matters with an audience
Consider using Clubhouse as your digital marketing this 2021 while its userbase continues to grow in numbers. Study your target audience and find out if Clubhouse is the right app for your business.
For more news, tips, and tricks, contact our content marketing agency in Singapore at 6391-0930.