Facebook Retargeting 101: Everything You Need To Know About It

As a social media marketing platform, Facebook is every marketer’s dream, thanks to the features that allow you to reach out to thousands—even millions—of audiences worldwide. But while you probably know all the fundamentals of Facebook marketing, there’s one form of advertising that you might’ve overlooked: Facebook retargeting.     Behavioural retargeting or remarketing refers […]

Leap Year Marketing: What Can You Learn From These Brands?

February is right around the corner, and you’re probably thinking of a particular day: Valentine’s Day. The romantic holiday sounds cute, but there’s one more special occasion you might’ve forgotten:  it’s leap day! A leap day or leap year day appears on the calendar during years that are divisible by four. It’s easily forgettable since […]

4 Best Social Media Marketing Platforms In Singapore

Facebook, WeChat, Instagram—almost everyone’s on these social media platforms. Around 4.7 million Singaporeans are active social media users, and it’s not surprising since these networking sites serve as a communication medium and information center.   Social media marketing in Singapore is looking brighter each day, and it’s up to marketers like us to strike while […]

Understanding The Market: 2020 Online Shopping Trends In Singapore

Between in-store and online shopping, it seems that the future is looking bright for the latter. With a steady revenue growth for online shopping and e-commerce in Singapore, there’s no doubt that it’s here to stay and improve.   Around 5 million Singaporeans are online products consumers, which means that our market is more inclined […]

Marketing Furniture Stores In Singapore

Long before digital marketing and SEO companies in Singapore dominated the marketing scene, brands would advertise their products on brochures, magazines, catalogues, and newspapers. But as effective as these strategies were, it lacks one factor that modern marketing can do – reaching a wider audience. If you will look at today’s state of advertising, reaching […]