How to choose the suitable social media influencer for your business?

Ever stumbled upon a random user online just to see thousands or even millions of followers subscribed to his or her account? If you’re wondering why these online users are popular, then they’re probably what you call an “influencer”.   In recent times, social media influencers have taken the digital world by storm. An influencer […]

5 Things Content Marketers Can Learn from Creative Writers

For what is the life we have if it were not for creative writers who bring us the best movies, novels, TV shows or even video games that we become hooked to? Creative writers imitate different fragments of life in vivid colours for us to become immersed in. With the brilliant image creative writers paint […]

AI vs Human: What’s the best mode of customer service?

Communication is a vital aspect of everyday life. Regardless if you’re an introvert or extrovert, you’ll have to communicate with someone (or something) in one way or another. Same goes with businesses; customer communication is of utmost importance. It’s a cycle that focuses on giving and receiving benefits for both the client and the customer. […]

Should Marketers Use IGTV?

Early in 2018, Instagram launched its latest feature, IGTV.   While the newest video format hasn’t hit it big yet, it already presents a valuable opportunity for digital marketers who are looking to expand their reach.   But, should you be using it?   Having a better understanding of what IGTV is and how it […]

How to Use Quora as Part of Marketing Strategy

It’s human nature to ask questions and believe the answers of someone who’s in authority—and it’s likely one of the reasons behind the success of many discussion platforms online. Today, these Internet forums are constantly fueled by its respective communities looking to discover new knowledge, develop more skills, and somehow contribute to the cause.   […]