Search ads with extensions were ran to highlight their unique selling points such as ‘SFA-Certified’ and ‘No Artificial Biochemical’. Display ads were ran during special occasions such as Christmas and Chinese New Year to showcase their seafood packages.
Facebook ads in single image and carousel format were ran. In addition to targeting audiences based on special occasions such as Mothers’ Day, OOm also showcased Apollo Aquaculture Group range of seafood with delivery options to target audiences who have interests in that area. They also engaged OOm’s design and copywriting services for their social media pages.
By running Google as well as Facebook and Instagram ads simultaneously with the right strategy in place, the number of website traffic to Apollo Aquaculture Group website as well as online and offline sales were incremental.
10X
More website traffic after engaging OOm
20%
Increase in online and offline sales within first 3 months of engaging OOm
It has been a great experience working with OOM over the months. Their service has been prompt and always willing to work the extra mile for our business. We truly appreciate how Han and Ploy are come up with new optimisation ideas to better each campaign. Keep it up guys!
Apollo Aquaculture Group
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