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SUCCESS STORIES

East Coast Podiatry
Case Study

A premium, service based podiatry practice that specialises in foot conditions with 3 outlets - Kembangan, Novena and Orchard - in Singapore.

Introduction

Objectives

Acquire new patients.

 

Overview

As a result of the full suite of digital services that we customised for East Coast Podiatry, they received 158% more enquiries.

Results

158%

More enquiries made

Search Engine Optimisation [SEO]

East Coast Podiatry engaged OOm’s services to promote podiatry-related keywords to the first page of Google search in order to increase organic traffic to their website and appointments made.

Number 1 on Google SERP

Display Ads

Display ads leave a stronger impression as they consist of images. Clicking on the ad will lead to a dedicated landing page with call-to-actions that include a WhatsApp button. Over the years, display ads have evolved into an intent-based solution where relevant display ads will be shown to potential customers who has searched for terms related to East Coast Podiatry via machine learning. This increases the possibility of meeting conversion-based objectives.

Display Ads

Search Ads

Search ads and ad extensions such as ‘Podiatrist Team’ and ‘Testimonials’ were launched. These ads will be shown when people search for keywords related to East Coast Podiatrist’s business. Clicking on the ad will lead to a dedicated landing page with call-to-actions that include a WhatsApp button. A dedicated landing page leads to a higher possibility of conversion as there are lesser distractions on the page.

Search Ad

Landing Page With Call To Action

YouTube Ads

A TrueView in-stream ad was ran on YouTube. The ad will run before a video is played and viewers can skip the ad after 5 seconds. This approach ensures that advertisers pay for viewers who are truly interested in the video as they will not be charged when the video ad is skipped before 30 seconds. There is a call-to-action on the video and clicking on it will lead to a dedicated landing page. A companion banner was also set up to enhance brand awareness and encourage viewers to click on the call-to-action button.

YouTube Ads

WhatsApp Call-to-action

A WhatsApp button was tagged to the landing page of the search and display ads in order to record the number of WhatsApp leads generated from the campaign. This helps to track the effectiveness of the campaign. This solution was recommended as we notice an upward trend of potential customers who prefer to make enquiries via WhatsApp.

WhatApp Call-to-action on Home Page

Quote

We’ve been working with OOm for the past few months and very happy with the results and general attitude and responsiveness! Jay is a really easy guy to work with.

 

Credible and solid technical knowledge, the team is able to strategise effective and cost-friendly campaigns to not only dominate impressions, accelerate conversions but to counter attack the harsh competition battlefield.

 

As an agency, value added service is what matters. Their dedicated service quality extends more than just during the operating hours. I am impressed their time spent after office hours and weekends just to stay competitive digitally.

Shoban Rahulapaskaran

Senior Physiotherapist Director

City Osteopathy & Physiotherapy

https://cityosteophysio.com/

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