You may have recently stumbled upon Lemon8, the new lifestyle app that’s been making waves in Singapore and beyond. But what exactly is it, and how can businesses, marketers, and content creators harness its potential?
In this guide, we will equip you with everything you need to know, from the app’s core features to essential tips on how to craft the perfect Lemon8 post. We’ll also explore how businesses can use Lemon8 to reach new audiences and promote their brands and products. Get ready to graduate from Lemon8 newbie to a full-fledged pro.
What is Lemon8?
Lemon8, a social media app owned by ByteDance (the parent company of TikTok), was first launched in Japan in May 2020. In February 2023, the app made its debut in the US and UK, rising in popularity and becoming one of the most downloaded apps on the Apple App Store. Since then, Lemon8 has expanded its reach, gaining significant traction in Singapore and across Asia.
As for its content, Lemon8 mainly features lifestyle content across various categories like beauty, fashion, travel, and wellness. The platform has been likened to a blend of Pinterest and Instagram, and is often seen as an English version of Xiaohongshu.
Lemon8 Demographics
Age
The largest age group using Lemon8 consists of 25 to 34-year-olds. This app has gained popularity among tech-savvy Millennials and Gen Z individuals tapping into the latest trends. Furthermore, it has also attracted a significant number of working professionals who appreciate its diverse and dynamic content.
Gender
While global user statistics show a near-even split between genders (males: 53.3%, females: 46.7%), observations suggest that the Singaporean user base leans more towards females.
Traffic by Country
Lemon8 has established a strong presence in Southeast Asia, Japan, and the US. Currently, its user base in Singapore is expanding rapidly, growing at a rate of 21.14%.
Popular Lemon8 Content Categories
Wondering what kind of content resonates on Lemon8? Some popular content categories on the platform include:
- Fashion
- Travel
- Home
And also:
- Food
- Wellness
- Beauty
- Relationships
- Money
- Education
- Entertainment
- Family
- Self Development
- Lifestyle
- Photography
- Tech
- Pet
Note: This list is not exhaustive, and some categories may not be included here.
Elements of a Lemon8 Post
If you want to make a compelling post on this dynamic social media platform, understanding the key components is essential. From engaging visuals to impactful captions, each element plays a crucial role in attracting Lemon8’s diverse audience.
1. Photos or Video
To maintain a visually appealing and cohesive aesthetic on Lemon8, focus on using high-resolution photos or videos. Focus on clean compositions and lighting, and place a strong emphasis on aesthetics.
For optimal display, crop your media to Lemon8’s preferred dimensions of 3000px by 4000px (3:4 ratio). Don’t forget about consistency—make sure to apply the same filter, tone, and posting template across all posts. This establishes a signature style that resonates with your audience and enhances brand recall. For the cover image of your posts, prioritise eye-catching visuals that immediately capture attention and intrigue viewers, setting the stage for engagement with your content.
2. Cover Caption
Although cover captions are not required on Lemon8, they are highly recommended to enhance click-through rates. Alongside well-crafted cover images, these captions play a crucial role in influencing users’ decisions to click and explore your content further.
Consider using a signature font across all your posts to maintain a cohesive visual identity. This not only strengthens your content’s appeal but also encourages interaction and connection with your audience on the platform.
3. Post Headline
A headline serves as a concise summary of your post or a teaser that compels viewers to click and explore further. An informative yet engaging headline sets the tone and entices your Lemon8 followers to interact with your content.
4. Post Content
Lemon8 allows for significantly longer content compared to other social media platforms. This extended format provides ample space to delve deeper into narratives, share detailed experiences, and connect with followers on a more profound level.
5. Hashtags
Hashtags enhance the discoverability and reach of your posts. Do your research and aim to include 5 to 10 relevant hashtags that are popular within your niche.
Which Types of Posts are Best for Lemon8?
1. Short Tutorials, Tips & How-Tos
Offer detailed step-by-step instructions on various topics, such as crafting a recipe, executing a DIY project, or creating a makeup look. By catering to the audience’s desire for immediate value and actionable steps, these types of posts encourage engagement and sharing.
2. Tips & Tricks
Share valuable advice and insider tips on topics such as fashion, beauty, wellness, or travel spheres. These posts not only foster audience interaction through comments and shares but also establish your brand’s authority and credibility.
3. Reviews & Recommendations
Sharing your honest opinions and recommendations builds trust with your followers and encourages further interaction through comments, questions, and discussions about the featured products or services.
4. Before & After Transformations
These posts are excellent for brands and individuals specialising in makeup, handicrafts, or fitness. They inspire followers and demonstrate the tangible results of following advice or using recommended products,
5. Informative
Provide valuable insights through lifestyle tips, productivity hacks, money-making strategies, and curated lists. These position you as a knowledgeable resource and also drive engagement through shares and bookmarks.
6. Personal Stories & Experiences
Sharing personal anecdotes and inspiring life stories helps humanise your brand or persona to your audience, forging emotional connections and fostering authenticity.
Additional Tips for Growing Followers
1. Identify Your Niche
Focus on a specific area of interest to attract a targeted audience. This allows you to establish expertise and build a loyal following interested in your unique content.
2. Be Authentic
Showcase your unique personality and style in your posts. Staying true to yourself differentiates your content and attracts like-minded individuals who appreciate your authenticity.
3. Engage
Be an active part of the Lemon8 community by interacting with other users’ posts and responding to comments on your posts. Engaging with your audience builds rapport, encourages loyalty, and increases visibility within the platform.
4. Promote on Other Platforms
Cross-promote your content on other platforms like Instagram, Twitter, or TikTok. Share previews, behind-the-scenes content, or teasers to drive traffic back to your Lemon8 profile, expanding your reach further.
5. Posting Frequency
Maintain a consistent posting schedule to keep your audience engaged and active. Regular updates ensure your content remains visible in followers’ feeds, enhancing brand presence.
Marketing Businesses on Lemon8
Currently, Lemon8 appears to prioritise posts from individual users over those from businesses, often resulting in significantly lower views for business accounts. Furthermore, business posts can sometimes be ‘shadow-banned’, particularly if they come across as overly promotional or sales-focused.
However, there are exceptions for brands that align closely with Lemon8’s format and focus on creating informative and valuable content. The key lies in offering genuine assistance and adding value to users’ experiences.
Which Businesses are Suitable for Lemon8?
Businesses that offer visually appealing or informative products and services would be the best match for Lemon8. Some examples include:
- Fashion & Beauty: Clothing brands, makeup and skincare companies, hair and nail salons.
- Food & Beverage: Restaurants, cafes, bakeries, healthy food options.
- Travel & Leisure: Hotels, resorts, travel agencies, activity providers.
- Home & Decor: Furniture stores, interior design services, homeware brands.
- Arts & Crafts: Handmade, artisan products, art galleries, craft workshops.
- Health & Wellness: Fitness studios, spas, yoga studios, healthy living products, wellness influencers.
- Personal Development: Life coaches, psychologists and therapists, motivational speakers, productivity apps.
- Finance & Budgeting: Financial advisors, budgeting apps, personal finance influencers.
Engaging Lemon8 Influencers
Engaging with Lemon8 influencers is the most effective method for businesses to promote their brands while aligning with the platform’s preference for authentic user-generated content.
Consider sponsoring Lemon8 influencers to write reviews or create reels featuring your product or service. This enables you to leverage their credibility and trustworthiness, garnering higher levels of engagement and genuine interest in your brand.
Unsure how to engage influencers for your brand? Let us help. OOm offers a comprehensive influencer marketing service that includes :
- Access to our vast network of influencers, ranging from mega to nano influencers, locally and globally.
- Expert guidance in selecting influencers that best align with your brand.
- Support in managing relationships, from making connections, negotiating rates and in working with them through the campaign.
- Creating a content strategy that delivers measurable results while staying through to your brand’s identity.
- Conversion tracking setup to measure campaign effectiveness and inform future marketing decisions.
Schedule your free consultation or learn more about our influencer marketing service.
Takeaways
Lemon8 is one of the latest social media apps for lifestyle content, rapidly gaining popularity in Singapore and globally. For brands capable of showcasing their products or services in visually compelling ways, Lemon8 presents a new opportunity to grow their audience. Given the platform’s preference for authentic user-generated content, leveraging Lemon8 influencers remains the optimal strategy for businesses aiming to effectively engage with their target audience.
FAQs About Lemon8
How can I download the Lemon8 app?
What sets Lemon8 apart from Pinterest or Instagram?
Can you advertise on Lemon8?
What is the relationship between Lemon8 and TikTok?
Both apps are owned by ByteDance and are considered as sister companies. However, aside from their shared ownership, there are currently no direct digital links between the two apps. That being said, content creators have speculated that Lemon8 may utilise a similar algorithm and “recommendation engine” as TikTok.