How To Use Horror In Your Marketing

With Halloween just a few days away, now is the time to think of a marketing gimmick that works with the occasion.   While many marketers shy away from the dark and scary theme of Halloween because it doesn’t attract customer’s “buying mood”, there are many ways to use this scary festivity to your advantage.   […]

Brand Placement And The Magic Of Brand Visibility

Have you ever watched a film where the protagonist or lead character takes out a can of coke and you just suddenly want to take a sip of coke as well?   Or maybe during a car chase scene you see the main character taking out a luxurious BMW and effortlessly drives it through twists […]