Digital Loyalty Programmes: From the eyes of the consumer

Loyalty comes a long way, whether it’s a relationship with your family or friends. It strengthens the bridge that brings you from one end to another. For customers and businesses, this case has never been truer.   Customer loyalty is something that’s been comprehensively adopted by businesses in their corporate strategies. To establish customer loyalty, […]

Digital Loyalty Programmes Part 1

Retailers have to know what makes their consumers come back. By creating a loyalty programme online, they are able to observe purchasing behavior.   Keep It Super Simple A brand is able to retain its consumers through an online loyalty program. Being engaged with the program shows its success. The details for its usage are […]

Finding the Right Social Media for Your Brand

Starting small, social media has since evolved to include a wide range of platforms that have allowed businesses to establish a presence online.   But, while the opportunities to reach out to a wider audience is no longer a problem, the platforms that prove to be most effective in building a network, increasing brand awareness, […]

Design Showcase: Colour Psychology and Brand Marketing

Before you begin searching for the best SEO services in Singapore to start with your digital marketing initiatives, it’s important to make sure that your brand is already equipped with fundamental elements in image building: your brand’s colour.   Choosing the colour that will represent your company is as important as any other aspect of […]

Brand Development: How Brand Mascots Help Your Marketing

Walt Disney, McDonald’s, Michelin – these are just some of the brands that have their own cute mascots to parade. Walt Disney has Mickey Mouse; McDonald’s has Ronald McDonald, and Michelin the cuddly Michelin Man. These mascots, like any other mascots, help the company in boosting up their brand as they package the company’s identity […]