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Google to Phase Out Average Position Metric: Here’s How it Will Affect You

In case you haven’t heard, Google recently announced that they’re bidding goodbye to one of their oldest metrics: the average position.   For nearly two decades, the metric has been an essential and insightful key performance indicator for digital marketers. But, after serving its purpose, the search engine is set to phase it out, deeming […]

Link Building: Is It Still Important?

Link building can be considered as one of the “bread and butter” of a good and healthy SEO strategy. It helps visitors navigate through your site or other credible websites that could help them. And for search engines, this is plus points for your website (Search engines love it when you help your visitors!)   […]

The Rise of The Doorway Page Google Penalty

This March 16th, Google had announced that they are currently working on an update specifically made for ranking adjustments on doorway pages.   Doorway pages are used mainly for spamdexing. This is when a search engine gets spammed by deliberately inserting results for specific phrases that sends visitors to a different page. In a general […]

Overcoming the latest Google Penguin Update with Great Content

It has been official news that Google has activated its latest Penguin Update, after months of speculations. With this new update, what does it mean for SEO marketers?     The latest update by Google aim to penalize web pages that commit the following crimes:   1. Excessive low quality links   2. Keyword overstuffing […]