In the advertising industry, copywriting is one of the most effective forms of marketing. It may not be as flashy as ads or commercials, but copywriting is just as effective when it comes to advertising your brand.
As a marketing tactic, copywriting also applies to SEO. However, while the primary goal of copywriting is to promote your brand, SEO copywriting focuses on making content that appeals to search engines like Google and Bing. Of course, you still have to write high-quality content for your target audience, but the objective is to rank higher on search engines by utilising relevant keywords.
Copywriting plays a vital role in digital marketing nowadays as search engines continue to prioritise the relevance of high-quality content for websites and rankings. What makes copywriting essential for marketing anyway, and how can you optimise your content for SEO with copywriting?
What Is SEO Copywriting?
Copywriting is an advertising strategy that aims to persuade readers into buying a product or service. In the context of SEO, it is pretty much the same. However, you have to integrate different SEO strategies with your copywriting. Doing so should make your content more appealing to both readers and search engines.
Although the main objective is to write content for search engines, that doesn’t mean you should neglect your readers entirely. The same goal of copywriting still applies: you need to persuade your readers and convince them to think positively about your product, service, or brand. The only difference is that you will utilise different SEO techniques to help your website rank higher on search engines.
Also, copywriting is quite similar to content writing in terms of marketing. Sometimes copywriting and content writing are interchangeable, but the differences are in the style and purpose of writing. Copywriting aims to promote, while content writing is for providing readers with helpful information.
In the end, writing high-quality content for your readers is what matters the most. If you focus on creating content for search engines, your tone may appear robotic to humans, which is why you need to adopt a conversational style of writing as much as possible.
If you want to improve your SEO rankings, copywriting is a brilliant place to start your journey to success. Here’s how you can optimise your content with copywriting.
3 Copywriting Tips For Improving Your SEO Rankings
1. Create A Captivating Headline
Sometimes, all you need is a catchy headline to set the tone for your article or essay. Your headline can decide whether or not your content is worth reading, so you have to think of something captivating to attract readers.
An excellent headline is one that summarises the gist of your content. Go straight to the point and utilise relevant keywords for SEO. In doing so, you can tell your readers what your content is all about. At the same time, your content and its web page can rank higher on Google and Bing, allowing you to reach your target audience as a result.
2. Include External And Internal Links
Part of writing high-quality content for SEO is to establish your credibility by providing readers with information from reliable sources. To do so, you can include external links in your content.
External links are hyperlinks that redirect users to another domain, and you can use them to improve the quality of your content. For example, if you are going to write a blog post about SEO services, you can include external links that can redirect readers to other high-authority web pages that discuss the same topic.
On the other hand, you can also put internal links in your content to help readers crawl through different parts of your website. Not only will it provide your readers with additional content, but search engines love to see web pages with a high-quality internal linking structure.
3. Insert A Reasonable Number Of Keywords
How many keywords should you include in a single web page? It depends on the word count. For instance, ten keywords for a 500-word blog post seems like a reasonable number. On the other hand, for a 3000-word article, you might need a lot more than just ten keywords.
The perfect number of keywords will depend on the quality of your content. You can insert at least one keyword per paragraph, as long as it adds substance and appears naturally for readers. Also, avoid keyword stuffing since it will affect your SEO rankings and worsen the quality of your content. Make sure the keywords look organic, or else your content will seem as if you obviously created your content for search engines and not readers.
Copywriting is essential for SEO services. If you need help with copywriting, you can get in touch with an SEO agency in Singapore to discover effective marketing strategies that will help you reach your target audience!
Contact OOm at 6391-0930 for more information about SEO and digital marketing.